ROYAL LIQUID
A Leading Distribution House in India
ROYAL LIQUID
A Leading Distribution House in India
Royal Spirits and Liquid has been in the distribution of bio spirits, IMFL, beer and wine for the last 14 years. Royal Liquid recently constituted and distributing Pernod Ricard Brands. While Royal Spirits and Liquid caters to the north and south Goa with 2 depots respectively each, both establishments run independently.
We have well-trained 35 sales professionals and 40 people in support staff. We have a fleet of 15 vehicles to cater to markets. Our business started with a turnover of INR 6 mn per year and now will be touching INR 2 bn turnover.
We have also recently added SFA (Sales Force Automation) for our sales team and have upgraded our infrastructure keeping the future in mind. Technology will be the key to revolutionize distribution, and we have already stared to implement some magnificent strategies. We are keen to expand and grow further with our current partners and new long-term partners.
SALES FORCE
Skilled professionals with hardcore experience in Liquor industry
Number of salesmen - 27
Managers - 8
Delivery Vehicles - 15
Warehousing Space - 75,000 Sq.ft
We strive to be partners for brands beyond just being distributors. We have implemented SALES FORCE AUTOMATION (SFA) for our staff to drive business through data driven process. Our team is trained to use data that makes it a modern process and revolutionize how distribution is done in Goa. We intend on having exclusive teams to help brands to execute marketing activities, ensuring more consumer and trade engagement for the brands.
OUR PARTNER NETWORK
Partners in all the key markets.
- Pan India reach.
- Sales team – Skilled professionals with hardcore experience in Liquor industry.
MANAGING TEAM
SITARAM DAMODAR DESAI
An entrepreneur with vast experience of around 20 years in managing manufacturing, realestate and liquor distribution business. At present the said business has the distribution portfolio of around 41 brands of 8 major liquor companies, with total turnover of Rs. 200+ Cr. He also Started, two manufacturing units, namely, Fabrizio Industries – Manufacturing of liquor bottle closures, Royal Aqua Global – Manufacturing bottled mineral water. Total combined turnover of these two companies is Rs. 44 Cr.
PRADEEP CHOUBEY
An incisive professional with 20+ years of experience in Business Development and Marketing. He is an out-of-the-box thinker with a proven track record of increasing revenues, establishing dealership networks, and streamlining workflow to enhance productivity for reputed business houses. Pradeep’s expansive professional experience includes working with the following leading brands – William Grant & Sons India Private Limited, Bacardi India Pvt Ltd, Diageo India P Ltd, Pernod Ricard India (P) Ltd.
ROUTE TO SUCCESS
- Coverage of non-KYC outlet through van sale.
- Coverage of NPD brands through retail licence/van sale.
- On trade execution ownership by team.
- Regular personal engagement with key parties.
- Urgent order delivery through depot on same day.
OTHER BUSINESSES
We continue to learn, create, organise, and execute ideas by being a part of some more dynamic businesses.
CopperWood Distilleries LLP
CopperWood Distilleries LLP is in the business of manufacturing, distribution and importers in AlcoBev industry. Our portfolio has remarkable breadth across spirits and beer. We have offices in India – Mumbai, Goa and Nepal – Kathmandu. We have recently launched Copper & Wood Blended Scotch whisky in Nepal.
Copper & Wood Blended Scotch Whisky – With memories of camaraderie and flowing conversations in his mind, our master blender has curated a limited edition, perfectly well rounded whisky, to be shared and celebrated with select family and friends.
Distilled in a bespoke copper still and aged in the finest American Oak Ex-Bourbon Casks, from where it gets its name, Copper & Wood Whisky is the masterpiece of a blend of the finest Speyside and Highland Single Malts, to birth a an elegant youthful malt with depth of taste and complexity of aroma for both the seasoned and the newly minted Malt connoisseur.
Strong aromas of White Chocolate, Glazed Apple and Candyfloss may be sensed at the nose, with hints of Spicy Grapefruit, Fresh Gooseberries and Lime Marmalade to be felt with the mouth feel and finish of the Scotch, Copper & Wood Whisky’s full bodied flavour has depth and complexity with a floral finish.
Copper & Wood Whisky evokes warmth and nostalgia and is meant to be savoured with friendship and comfort , a drink for people with taste and ambition, who appreciate life.
Enjoy responsibly over ice, neat or in cocktails!
Team Copper & Wood
Pradeep Choubey
An incisive professional with 20+ years of experience in Business Development and Marketing. He is an out-of-the-box thinker with a proven track record of increasing revenues, establishing dealership networks, and streamlining workflow to enhance productivity for reputed business houses. Pradeep’s expansive professional experience includes working with the following leading brands – William Grant & Sons India Private Limited, Bacardi India Pvt Ltd, Diageo India P Ltd, Pernod Ricard India (P) Ltd.
Jarmaan Randhawa
Sales and Marketing professional with 20+ years experience in Youth Marketing, large scale Brand Building, Marketing Activation, Shopper Marketing and Customer Marketing. Jarmaan worked for 9 years with Diageo in sales, customer marketing & portfolio development, 2 years with Visa responsible for India & South Asia cross border marketing & core products and later 7 years at Star TV ( Star TV – a Walt Disney Company) as VP – Sports Marketing, lead Kabaddi and Emerging Sports function
CSR INITIATIVES
As a business we are aware of the importance of social responsibility, and therefore, have a keen interest in social issues and value the significance of giving back. In an effort to do the same, we have established a school in Bombay with 900 plus underprivileged kids enrolled and we intend to continue with such initiatives.
CAREERS
We are Hiring, Join Our team. Fill the form below and let us know your area of interest also don’t forget to share your previous experience.
GET IN TOUCH
For business queries please contact:
Pradeep Choubey
Email: Pradeep.Choubey@royal-liquid.in
Call: 9819505337